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Verbal identity


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Gravatar #1 - Could
3. apr. 2025 10:16
I’ll never forget the moment our startup’s Slack lit up with screenshots of our competitors’ websites. We were all using the same words: “innovative,” “user-centric,” “disruptive.” It was like a bad game of branding Mad Libs. Then we discovered this article with verbal identity examples , and suddenly, our voice became our superpower.
The turning point came when we analyzed our customer service transcripts. People kept describing our product as “the quiet helper” — a phrase we’d never used ourselves. Clay’s framework taught us to lean into that accidental poetry. We rebuilt our verbal identity around the concept of “silent confidence,” replacing chest-thumping claims with thoughtful, precise language.
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