mboost-dp1
The Moment Qualitative Research Changed My Mind About Our Product
We were so proud of our app's new dashboard. The metrics looked good, and the analytics showed people were using it. But something felt off—our premium upgrade rate was stagnant. We decided to supplement our numbers with some UX qualitative research and conducted a handful of user interviews.
What we learned was humbling. While users could use the dashboard, the interviews revealed they didn't trust it. The data visualizations we thought were clever were perceived as confusing; our "insightful" summaries came across as jargon. The analytics alone could never have uncovered this critical emotional barrier.
That experience cemented for me that UX qualitative research isn't a nice-to-have—it's essential for understanding the human story behind the data points. It answers the "why" that metrics can only hint at. It transformed how we build and iterate, ensuring we design for user understanding, not just user action.
What we learned was humbling. While users could use the dashboard, the interviews revealed they didn't trust it. The data visualizations we thought were clever were perceived as confusing; our "insightful" summaries came across as jargon. The analytics alone could never have uncovered this critical emotional barrier.
That experience cemented for me that UX qualitative research isn't a nice-to-have—it's essential for understanding the human story behind the data points. It answers the "why" that metrics can only hint at. It transformed how we build and iterate, ensuring we design for user understanding, not just user action.
Opret dig som bruger i dag
Det er gratis, og du binder dig ikke til noget.
Når du er oprettet som bruger, får du adgang til en lang række af sidens andre muligheder, såsom at udforme siden efter eget ønske og deltage i diskussionerne.
- Forside
- ⟨
- Forum
- ⟨
- Software
Gå til bund